The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul discussed, on Tuesday, July 1, 2025, the master\u2019s thesis titled:
\n\u201cThe Role of Competitive Intelligence Dimensions in Enhancing Sustainable Marketing Performance \u2013 An Analytical Study of the Opinions of a Sample of Employees at the Northern Cement State Company \/ Hammam Al-Alil Cement Plant,\u201d
\nsubmitted by the student Mohammed Younis Mohammed Sultan Al-Ukaydi.<\/p>\n
The study aimed to examine the nature of the relationship between the independent variable (competitive intelligence with its four dimensions: planning, data collection, analysis, dissemination) and the dependent variable (sustainable marketing performance). The research sought to explain why some organizations excel in competitive environments while others fail, despite having similar resources.<\/p>\n
The study concluded with several key findings, most notably:<\/p>\n
1. The organization’s inability to motivate its employees to document their competitive knowledge acquired through learning and experience.<\/p>\n
2. A lack of balance between the required level of quality and the cost, which negatively impacts the efficiency of sustainable marketing performance.<\/p>\n
The discussion committee consisted of:<\/p>\n
Asst. Prof. Dr. Mundhir Khidr Yaqub Al-Muhtadi \u2013 Chair.<\/p>\n
Asst. Prof. Dr. Mohammed Mahmoud Hamed \u2013 Member.<\/p>\n
Asst. Prof. Dr. Abdullah Mahmoud Abdullah (from the University of Tikrit) \u2013 Member.<\/p>\n
Asst. Prof. Dr. Jirjees Umeir Abbas \u2013 Member and Supervisor.<\/p>\n
The session was attended by a number of academics, reflecting the department\u2019s commitment to deepening the understanding of contemporary marketing concepts, especially those related to strategic innovation and competitive intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul discussed, on Tuesday, July 1, 2025, the master\u2019s thesis titled: \u201cThe Role of Competitive Intelligence Dimensions in Enhancing Sustainable Marketing Performance \u2013 An Analytical Study of the Opinions of a Sample of Employees at the Northern Cement State Company \/ Hammam Al-Alil Cement Plant,\u201d submitted by the student Mohammed Younis Mohammed Sultan Al-Ukaydi. The study aimed to examine the nature of the relationship between the independent variable (competitive intelligence with its four dimensions: planning, data collection, analysis, dissemination) and the dependent variable (sustainable marketing performance). The [Read More]<\/a><\/p>\n","protected":false},"author":62,"featured_media":48508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=48507"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48507\/revisions"}],"predecessor-version":[{"id":48515,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48507\/revisions\/48515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/48508"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=48507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=48507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=48507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}