{"id":48693,"date":"2025-07-17T12:28:36","date_gmt":"2025-07-17T12:28:36","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=48693"},"modified":"2025-07-17T12:34:08","modified_gmt":"2025-07-17T12:34:08","slug":"masters-thesis-discussion-at-the-college-of-administration-and-economics-university-of-mosul-highlights-green-marketing-as-a-tool-to-enhance-brand-awareness-and-achieve-sdg-12","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2025\/07\/17\/masters-thesis-discussion-at-the-college-of-administration-and-economics-university-of-mosul-highlights-green-marketing-as-a-tool-to-enhance-brand-awareness-and-achieve-sdg-12\/","title":{"rendered":"Discussion of a Master’s Thesis at the College of Administration and Economics – University of Mosul highlights green marketing as a tool to enhance brand identity and achieve Goal 12 of the Sustainable Development Goals."},"content":{"rendered":"

As part of supporting scientific approaches aligned with the Sustainable Development Goals, the Department of Marketing Management at the College of Administration and Economics \u2013 University of Mosul held a master’s thesis defense on Thursday, July 17, 2025. The thesis, titled: “Green Marketing and Its Role in Enhancing Brand Awareness: The Mediating Role of Market Orientation \u2013 A Field Study on a Number of Electrical Appliance Stores in Mosul,” was presented by the student Dalal Ahmed Najib.<\/p>\n

The study aimed to shed light on the level of interest among the management of the selected stores in the research variables, and to explore the relationship between green marketing as an independent variable and brand awareness as a dependent variable. It also examined the mediating role of market orientation in this relationship. The research analyzed various dimensions of these variables within the local market environment.<\/p>\n

The findings revealed the presence of an indirect effect\u2014i.e., partial mediation\u2014of the market orientation variable in the relationship between green marketing and brand awareness. This underscores the importance of adopting sustainable marketing policies, aligning with Sustainable Development Goal 12 on \u201cResponsible Consumption and Production.\u201d Green marketing plays a significant role in balancing environmental, economic, and consumer needs.<\/p>\n

The discussion committee consisted of: Prof. Dr. Raad Adnan Raouf (Chair), Asst. Prof. Dr. Bashar Thakir Salih (Member), Asst. Prof. Dr. Dalman Khushfi Ramadan \u2013 College of Administration and Economics \/ University of Duhok (Member), Asst. Prof. Dr. Mohammed Mahmoud Hamed (Member and Supervisor).<\/p>\n

The defense was attended by a number of academic faculty members and postgraduate students in Discussion Hall No. (1) at the college, within a professional academic atmosphere rich in insightful dialogue\u2014reflecting the significance and strategic dimensions of the topic in today\u2019s business environment.<\/p>\n

\"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of supporting scientific approaches aligned with the Sustainable Development Goals, the Department of Marketing Management at the College of Administration and Economics \u2013 University of Mosul held a master’s thesis defense on Thursday, July 17, 2025. The thesis, titled: “Green Marketing and Its Role in Enhancing Brand Awareness: The Mediating Role of Market Orientation \u2013 A Field Study on a Number of Electrical Appliance Stores in Mosul,” was presented by the student Dalal Ahmed Najib. The study aimed to shed light on the level of interest among the management of the selected stores in the research variables, and to [Read More]<\/a><\/p>\n","protected":false},"author":62,"featured_media":48699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=48693"}],"version-history":[{"count":4,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48693\/revisions"}],"predecessor-version":[{"id":48703,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48693\/revisions\/48703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/48699"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=48693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=48693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=48693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}