{"id":48829,"date":"2025-08-06T15:58:12","date_gmt":"2025-08-06T15:58:12","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=48829"},"modified":"2025-08-06T15:58:12","modified_gmt":"2025-08-06T15:58:12","slug":"from-market-intelligence-to-strategic-strength-the-department-of-marketing-at-the-college-of-administration-and-economics-university-of-mosul-discusses-a-masters-thesis-on-enhancing-the-r","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2025\/08\/06\/from-market-intelligence-to-strategic-strength-the-department-of-marketing-at-the-college-of-administration-and-economics-university-of-mosul-discusses-a-masters-thesis-on-enhancing-the-r\/","title":{"rendered":"From Market Intelligence to Strategic Strength: The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul Discusses a Master’s Thesis on Enhancing the Reality of Industrial Marketing"},"content":{"rendered":"

The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul held on Wednesday, August 6, 2025, a discussion for the master\u2019s thesis submitted by student Raghda Iyad Tariq, titled: “The Possibility of Utilizing Market Intelligence to Enhance the Reality of Industrial Marketing: The Mediating Role of Marketing Planning \u2013 An Analytical Study of the Opinions of a Sample of Industrial Organizations in Nineveh Governorate”. The discussion took place in Discussion Hall No. (1).<\/p>\n

The study focused on leveraging market intelligence as an approach to enhance industrial marketing through the mediating role of marketing planning, given its impact on improving industrial performance and supporting organizational competitiveness. The results showed a significant impact relationship between market intelligence and industrial marketing when marketing planning was used as a mediator, affirming the importance of this approach in the business environment.<\/p>\n

This research aligns with Goal 9 of the Sustainable Development Goals (Industry, Innovation, and Infrastructure), as it contributes to solidifying innovative marketing practices that increase the efficiency of national industries and support development pathways.<\/p>\n

The examination committee consisted of: Prof. Dr. Raad Adnan Raouf \u2013 College of Administration and Economics \/ University of Mosul \u2013 Chair. Asst. Prof. Dr. Ahmed Diaa Al-Din Salah Al-Din \u2013 College of Administration and Economics \/ University of Anbar \u2013 Member. Lecturer Dr. Hind Khudhur Ahmed \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member. Asst. Prof. Dr. Bashar Dhakir Saleh \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.<\/p>\n

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\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul held on Wednesday, August 6, 2025, a discussion for the master\u2019s thesis submitted by student Raghda Iyad Tariq, titled: “The Possibility of Utilizing Market Intelligence to Enhance the Reality of Industrial Marketing: The Mediating Role of Marketing Planning \u2013 An Analytical Study of the Opinions of a Sample of Industrial Organizations in Nineveh Governorate”. The discussion took place in Discussion Hall No. (1). The study focused on leveraging market intelligence as an approach to enhance industrial marketing through the mediating role of marketing planning, given its [Read More]<\/a><\/p>\n","protected":false},"author":62,"featured_media":48835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=48829"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48829\/revisions"}],"predecessor-version":[{"id":48837,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48829\/revisions\/48837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/48835"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=48829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=48829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=48829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}