{"id":48862,"date":"2025-08-14T12:37:40","date_gmt":"2025-08-14T12:37:40","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=48862"},"modified":"2025-08-14T12:37:40","modified_gmt":"2025-08-14T12:37:40","slug":"market-innovation-through-digital-technologies-masters-thesis-discussion-at-the-department-of-marketing-college-of-administration-and-economics-universit","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2025\/08\/14\/market-innovation-through-digital-technologies-masters-thesis-discussion-at-the-department-of-marketing-college-of-administration-and-economics-universit\/","title":{"rendered":"\u2022\u2022Market Innovation through Digital Technologies\u2026 Master\u2019s Thesis Discussion at the Department of Marketing, College of Administration and Economics \u2013 University of Mosul on Enhancing Market Knowledge\u2022\u2022"},"content":{"rendered":"

The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul, on Thursday, August 14, 2025, discussed the master\u2019s thesis submitted by the student Ali Qais Jalal Mohammed, entitled:
\n“The Contribution of Marketing Technologies to Enhancing Market Knowledge \u2013 An Analytical Study at AsiaCell Mobile Communications Company in the Northern Region,” in Discussion Hall No. (1).<\/p>\n

The study highlighted the role of marketing technologies, including social media, email, mobile phones, and content marketing, in enhancing market knowledge across its dimensions: customer knowledge, competitor knowledge, and market research and development. The results revealed a clear correlation and impact between marketing technologies and market knowledge, supporting companies\u2019 ability to adapt to market changes and formulate innovative and effective strategies.<\/p>\n

This research aligns with Sustainable Development Goal 9 (Industry, Innovation, and Infrastructure), reflecting the role of marketing technologies in fostering innovation and developing strong knowledge foundations that support the growth of the industrial and service sectors in the local market.<\/p>\n

The discussion committee consisted of:<\/p>\n

Prof. Dr. Alaa Abdul Salam Yahya Al-Hamdani \u2013 College of Administration and Economics \/ University of Mosul \u2013 Chair.<\/p>\n

Assist. Prof. Dr. Sawsan Ibrahim Rajab \u2013 Northern Technical University \/ Kirkuk Technical Institute \u2013 Member.<\/p>\n

Assist. Prof. Dr. Manal Abdul Jabbar Al-Samak \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member.<\/p>\n

Assist. Prof. Dr. Jirjis Ameer Abbas \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.
\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Marketing at the College of Administration and Economics \u2013 University of Mosul, on Thursday, August 14, 2025, discussed the master\u2019s thesis submitted by the student Ali Qais Jalal Mohammed, entitled: “The Contribution of Marketing Technologies to Enhancing Market Knowledge \u2013 An Analytical Study at AsiaCell Mobile Communications Company in the Northern Region,” in Discussion Hall No. (1). The study highlighted the role of marketing technologies, including social media, email, mobile phones, and content marketing, in enhancing market knowledge across its dimensions: customer knowledge, competitor knowledge, and market research and development. The results revealed a clear correlation and impact [Read More]<\/a><\/p>\n","protected":false},"author":62,"featured_media":48863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-48862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=48862"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48862\/revisions"}],"predecessor-version":[{"id":48864,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/48862\/revisions\/48864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/48863"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=48862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=48862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=48862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}