{"id":49080,"date":"2025-08-28T14:29:55","date_gmt":"2025-08-28T14:29:55","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=49080"},"modified":"2025-08-28T14:30:31","modified_gmt":"2025-08-28T14:30:31","slug":"masters-thesis-on-marketing-control-and-proactive-marketing-as-an-approach-to-enhancing-sustainable-competitive-advantage-department-of-marketing-management-college-of-administ","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2025\/08\/28\/masters-thesis-on-marketing-control-and-proactive-marketing-as-an-approach-to-enhancing-sustainable-competitive-advantage-department-of-marketing-management-college-of-administ\/","title":{"rendered":"Master\u2019s Thesis on “Marketing Control and Proactive Marketing” as an Approach to Enhancing Sustainable Competitive Advantage \u2013 Department of Marketing Management, College of Administration and Economics, University of Mosul"},"content":{"rendered":"

The discussion hall at the College of Administration and Economics \u2013 University of Mosul hosted the defense of the master\u2019s thesis submitted by Riyadh Mohammed Younis Shahir Al-Shahir, titled: “Marketing Control and Proactive Marketing and Their Role in Enhancing Sustainable Competitive Advantage: A Field Study in a Selected Group of Private Hospitals in the City of Mosul,” on Thursday, August 28, 2025.<\/p>\n

The study aimed to evaluate the practices of marketing control and proactive marketing in private hospitals, and to highlight their role in enabling these institutions to anticipate customer needs and exceed their expectations. It also proposed strategic recommendations to align the control systems more effectively with market fluctuations.<\/p>\n

The findings concluded that:<\/p>\n

Marketing control is a fundamental tool for directing activities and achieving customer satisfaction, while proactive marketing serves as a strategic pillar that enhances the hospitals’ ability to adapt to changes. Together, they contribute to building a sustainable competitive advantage that is difficult to replicate.<\/p>\n

 <\/p>\n

The examination committee consisted of:Prof. Dr. Hassan Jabr Alwan \u2013 Al-Furat Al-Awsat Technical University \/ Technical Institute of Babylon \u2013 Chair<\/p>\n

Asst. Prof. Dr. Layla Jarallah Khalil \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member<\/p>\n

Asst. Prof. Mohammed Ahmed Mahmoud Al-Hamami \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member. Asst. Prof. Dr. Mohammed Mahmoud Hamed \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.<\/p>\n

This thesis aligns with Goal 9 of the Sustainable Development Goals (SDGs) \u2013 Industry, Innovation, and Infrastructure \u2013 by supporting the development of innovative marketing strategies that enhance the competitiveness and sustainability of healthcare institutions.<\/p>\n

\"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The discussion hall at the College of Administration and Economics \u2013 University of Mosul hosted the defense of the master\u2019s thesis submitted by Riyadh Mohammed Younis Shahir Al-Shahir, titled: “Marketing Control and Proactive Marketing and Their Role in Enhancing Sustainable Competitive Advantage: A Field Study in a Selected Group of Private Hospitals in the City of Mosul,” on Thursday, August 28, 2025. The study aimed to evaluate the practices of marketing control and proactive marketing in private hospitals, and to highlight their role in enabling these institutions to anticipate customer needs and exceed their expectations. It also proposed strategic recommendations to [Read More]<\/a><\/p>\n","protected":false},"author":62,"featured_media":49086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-49080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/49080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=49080"}],"version-history":[{"count":2,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/49080\/revisions"}],"predecessor-version":[{"id":49088,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/49080\/revisions\/49088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/49086"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=49080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=49080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=49080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}