{"id":50033,"date":"2025-11-09T15:01:40","date_gmt":"2025-11-09T15:01:40","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=50033"},"modified":"2025-11-09T15:01:40","modified_gmt":"2025-11-09T15:01:40","slug":"digital-marketing-as-a-gateway-to-developing-electronic-retail-trade-masters-thesis-discussion-at-the-department-of-marketing-management-college-of-administration-and-economics-un","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2025\/11\/09\/digital-marketing-as-a-gateway-to-developing-electronic-retail-trade-masters-thesis-discussion-at-the-department-of-marketing-management-college-of-administration-and-economics-un\/","title":{"rendered":"Digital Marketing as a Gateway to Developing Electronic Retail Trade \u2013 Master\u2019s Thesis Discussion at the Department of Marketing Management, College of Administration and Economics, University of Mosul"},"content":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed a master\u2019s thesis titled \u201cDigital Marketing and Its Contribution to Enhancing Electronic Retail Trade: An Analytical Study of the Opinions of a Sample of Employees in Retail Stores in the City of Mosul\u201d on Sunday, November 9, 2025, in Discussion Hall No. (1).<\/p>\n

The study, submitted by Maryam Abdullah Ahmed, aimed to identify the nature of the relationship between digital marketing and electronic retail trade in its various dimensions, while providing a set of recommendations and suggestions that enable organizations to select the most effective digital tools and channels in today\u2019s market environment.<\/p>\n

The study concluded that digital marketing effectively contributes to expanding the scope of electronic retail trade by targeting appropriate customer segments through data analysis tools and tailoring advertising campaigns to match purchasing behavior and individual preferences. The results also showed that the use of social media platforms and paid advertisements enhances attraction and conversion opportunities, contributing to sustainable growth through building strong relationships with existing customers and attracting new ones.<\/p>\n

The discussion committee consisted of: Prof. Dr. Derman Suleiman Sadiq \u2013 College of Administration and Economics \/ University of Al-Hadbaa as a chairman, Prof. Dr. Layla Jarallah Khalil \u2013 College of Administration and Economics \/ University of Mosul as a member, Asst. Prof. Dr. Mohammed Mahmoud Hamed \u2013 College of Administration and Economics \/ University of Mosul as a member and Prof. Dr. Alaa Abdul-Salam Yahya \u2013 College of Administration and Economics \/ University of Mosul as a mmber and supervisor.<\/p>\n

\"\" \"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed a master\u2019s thesis titled \u201cDigital Marketing and Its Contribution to Enhancing Electronic Retail Trade: An Analytical Study of the Opinions of a Sample of Employees in Retail Stores in the City of Mosul\u201d on Sunday, November 9, 2025, in Discussion Hall No. (1). The study, submitted by Maryam Abdullah Ahmed, aimed to identify the nature of the relationship between digital marketing and electronic retail trade in its various dimensions, while providing a set of recommendations and suggestions that enable organizations to select the most effective [Read More]<\/a><\/p>\n","protected":false},"author":62,"featured_media":50039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-50033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/50033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=50033"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/50033\/revisions"}],"predecessor-version":[{"id":50040,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/50033\/revisions\/50040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/50039"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=50033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=50033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=50033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}