{"id":52968,"date":"2026-05-25T05:48:14","date_gmt":"2026-05-25T05:48:14","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=52968"},"modified":"2026-05-25T05:52:25","modified_gmt":"2026-05-25T05:52:25","slug":"the-department-of-industrial-management-at-the-college-of-administration-and-economics-university-of-mosul-discusses-a-phd-dissertation-on-experiential-marketing-collaborative-manufacturing-and-mas","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/05\/25\/the-department-of-industrial-management-at-the-college-of-administration-and-economics-university-of-mosul-discusses-a-phd-dissertation-on-experiential-marketing-collaborative-manufacturing-and-mas\/","title":{"rendered":"The Department of Industrial Management at the College of Administration and Economics, University of Mosul Discusses a PhD Dissertation on Experiential Marketing, Collaborative Manufacturing, and Mass Customization Technologies"},"content":{"rendered":"

The Department of Industrial Management at the College of Administration and Economics, University of Mosul, witnessed on Sunday, May 24, 2026, the defense of a PhD dissertation entitled:
\n\u201cThe Moderating Role of Experiential Marketing in the Relationship between Collaborative Manufacturing and Mass Customization Technologies\u201d
\nsubmitted by Ahmed Hussein Khenfas.
\nThe study aimed to examine the moderating role of experiential marketing in the impact relationship between collaborative manufacturing and mass customization technologies through an applied study conducted at Al-Zawraa State Company in Baghdad. It also sought to identify the extent to which experiential marketing practices contribute to enhancing production efficiency and improving the quality of products offered to customers.
\nThe study\u2019s key findings revealed that:
\nExperiential marketing, as a pure (full) moderating variable, significantly enhances the impact of collaborative manufacturing on mass customization technologies at the overall level.
\nActivating experiential marketing practices strengthens the relationship between collaborative manufacturing and mass customization technologies.
\nThese practices contribute to improving production efficiency and enhancing product quality, thereby increasing the organization’s ability to better satisfy customer needs.
\nThe dissertation examination committee consisted of: Prof. Dr. Alaa Abdul Salam Yahya \u2013 College of Administration and Economics, University of Mosul as a\u00a0 Chairperson,\u00a0 Prof. Dr. Qasim Mohammed Madhloom \u2013 College of Administration and Economics, University of Kufa as a\u00a0 Member,\u00a0 Asst. Prof. Dr. Safwan Yaseen Hassan \u2013 College of Administration and Economics, University of Mosul as a Member,\u00a0 Asst. Prof. Dr. Zahraa Ghazi Dhanoon \u2013 College of Administration and Economics, University of Mosul as a\u00a0 Member, Asst. Prof. Dr. Abdul Aziz Bashar Haseeb \u2013 College of Administration and Economics, University of Mosul as a\u00a0 Member and\u00a0 Prof. Dr. Raad Adnan Raouf \u2013 College of Administration and Economics, University of Mosul \u2013 Member and Supervisor.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Industrial Management at the College of Administration and Economics, University of Mosul, witnessed on Sunday, May 24, 2026, the defense of a PhD dissertation entitled: \u201cThe Moderating Role of Experiential Marketing in the Relationship between Collaborative Manufacturing and Mass Customization Technologies\u201d submitted by Ahmed Hussein Khenfas. The study aimed to examine the moderating role of experiential marketing in the impact relationship between collaborative manufacturing and mass customization technologies through an applied study conducted at Al-Zawraa State Company in Baghdad. It also sought to identify the extent to which experiential marketing practices contribute to enhancing production efficiency and improving [Read More]<\/a><\/p>\n","protected":false},"author":17,"featured_media":52974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-52968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/52968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=52968"}],"version-history":[{"count":4,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/52968\/revisions"}],"predecessor-version":[{"id":52976,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/52968\/revisions\/52976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/52974"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=52968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=52968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=52968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}