{"id":54134,"date":"2026-07-11T13:38:26","date_gmt":"2026-07-11T13:38:26","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=54134"},"modified":"2026-07-11T13:38:26","modified_gmt":"2026-07-11T13:38:26","slug":"university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-a-masters-thesis-on-the-impact-of-offensive-marketing-on-achieving-market","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/07\/11\/university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-a-masters-thesis-on-the-impact-of-offensive-marketing-on-achieving-market\/","title":{"rendered":"University of Mosul \u2013 College of Administration and Economics \u2013 Department of Marketing Management Discusses a Master’s Thesis on the Impact of Offensive Marketing on Achieving Marketing Success"},"content":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Thursday, July 9, 2026, the discussion of the Master’s thesis entitled: “The Role of Offensive Marketing in Enhancing Marketing Success in the Private Education Sector”, submitted by the student Mohammed Sata’a Mudhafar Al-Rawi, in Discussion Hall No. (1) at the College’s Deanship.<\/p>\n

\u200bThe study sought to diagnose the level of employees’ awareness regarding the concept of offensive marketing and its dimensions, and to demonstrate its role in achieving marketing success. Furthermore, it aimed to test the nature of the correlation and impact between offensive marketing and marketing success in private education institutions, contributing scientific insights that support the development of marketing practices in this sector.<\/p>\n

\u200bThe results of the study showed that word-of-mouth came at the forefront of the offensive marketing dimensions in terms of relative importance, reflecting its effectiveness in enhancing marketing performance. The results also indicated that customer satisfaction and loyalty represent the fundamental pillar of marketing success, confirming the importance of building sustainable relationships with customers and responding to their expectations. Additionally, the study proved the existence of a significant correlation and impact between offensive marketing and marketing success, which enhances organizations’ ability to improve their competitive performance and achieve their marketing goals.<\/p>\n

\u200bThe discussion committee consisted of: Professor Dr. Ala’a Abdel Salam Yahya Al-Hamdani \u2013 College of Administration and Economics \/ University of Mosul \u2013 Chairman, \u200bProfessor Dr. Munther Khader Yaqoob \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member,\u00a0 \u200bAssistant Professor Dr. Ahmed Dhiyaa Al-Din Salah Al-Din \u2013 College of Administration and Economics \/ University of Anbar \u2013 Member and \u200bProfessor Dr. Laila Jarallah Khalil \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Thursday, July 9, 2026, the discussion of the Master’s thesis entitled: “The Role of Offensive Marketing in Enhancing Marketing Success in the Private Education Sector”, submitted by the student Mohammed Sata’a Mudhafar Al-Rawi, in Discussion Hall No. (1) at the College’s Deanship. \u200bThe study sought to diagnose the level of employees’ awareness regarding the concept of offensive marketing and its dimensions, and to demonstrate its role in achieving marketing success. Furthermore, it aimed to test the nature of the correlation and impact between offensive [Read More]<\/a><\/p>\n","protected":false},"author":17,"featured_media":54138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-54134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=54134"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54134\/revisions"}],"predecessor-version":[{"id":54139,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54134\/revisions\/54139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/54138"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=54134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=54134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=54134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}