{"id":54208,"date":"2026-07-17T12:51:47","date_gmt":"2026-07-17T12:51:47","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=54208"},"modified":"2026-07-17T12:52:59","modified_gmt":"2026-07-17T12:52:59","slug":"university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-impact-of-spatial-considerations-on-consumer-prefer","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/07\/17\/university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-impact-of-spatial-considerations-on-consumer-prefer\/","title":{"rendered":"University of Mosul \u2013 College of Administration and Economics \u2013 Department of Marketing Management Discusses Master&#8217;s Thesis on the Impact of Spatial Considerations on Consumer Preferences in the Real Estate Sector"},"content":{"rendered":"<p dir=\"rtl\" style=\"text-align: left\">On Thursday, July 16, 2026, the Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed the discussion of the Master&#8217;s thesis titled &#8220;Spatial Considerations for Developing Residential Complexes and Their Impact on Consumer Preferences in the Real Estate Sector&#8221;, submitted by the student Ibrahim Raad Mohammed Zaki Al-Mashhadani, in Discussion Hall No. (1).<\/p>\n<p dir=\"ltr\">\u200bThe study aimed to encourage and motivate the managements of real estate organizations to adopt the philosophy of spatial considerations and understand consumer preferences, contributing to enhancing the marketing efficiency of real estate products, and developing residential projects in line with consumers&#8217; needs and expectations, leading to achieving a competitive advantage in the real estate market.<\/p>\n<p dir=\"ltr\">\u200bThe study reached a number of conclusions, most notably the existence of a significant positive impact of spatial considerations in their various dimensions on consumer preferences, which confirms the importance of considering spatial factors when planning and establishing residential complexes, due to their active role in enhancing the attractiveness of real estate projects and increasing their chances of success in the market.<\/p>\n<p dir=\"ltr\">\u200bThe discussion committee consisted of: Professor Dr. Darman Sulaiman Sadiq \u2013 Al-Hadbaa University \/ College of Administration and Economics \u2013 Chairman, \u200bAssistant Professor Dr. Ahmed Yousif Fathi Al-Bajari \u2013 University of Mosul \/ College of Administration and Economics \u2013 Member, \u200bAssistant Professor Dr. Hind Khidr Ahmed \u2013 University of Mosul \/ College of Administration and Economics \u2013 Member and Professor Dr. Munther Khidr Yaqoob \u2013 University of Mosul \/ College of Administration and Economics \u2013 Member and Supervisor.<\/p>\n<p dir=\"ltr\"><img 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300px\" \/> <img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-54213\" src=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-300x200.jpg\" data-orig-src=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27200%27%20viewBox%3D%270%200%20300%20200%27%3E%3Crect%20width%3D%27300%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-200x133.jpg 200w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-300x200.jpg 300w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-400x267.jpg 400w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-600x400.jpg 600w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-768x512.jpg 768w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-800x533.jpg 800w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-1024x682.jpg 1024w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008-1200x800.jpg 1200w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0008.jpg 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-54214\" src=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-300x200.jpg\" data-orig-src=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27200%27%20viewBox%3D%270%200%20300%20200%27%3E%3Crect%20width%3D%27300%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-200x133.jpg 200w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-300x200.jpg 300w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-400x267.jpg 400w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-600x400.jpg 600w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-768x512.jpg 768w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-800x533.jpg 800w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-1024x682.jpg 1024w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006-1200x800.jpg 1200w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0006.jpg 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-54215\" src=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-300x200.jpg\" data-orig-src=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27200%27%20viewBox%3D%270%200%20300%20200%27%3E%3Crect%20width%3D%27300%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-200x133.jpg 200w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-300x200.jpg 300w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-400x267.jpg 400w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-600x400.jpg 600w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-768x512.jpg 768w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-800x533.jpg 800w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-1024x682.jpg 1024w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007-1200x800.jpg 1200w, https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-content\/uploads\/sites\/13\/2026\/07\/IMG-20260716-WA0007.jpg 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday, July 16, 2026, the Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed the discussion of the Master&#8217;s thesis titled &#8220;Spatial Considerations for Developing Residential Complexes and Their Impact on Consumer Preferences in the Real Estate Sector&#8221;, submitted by the student Ibrahim Raad Mohammed Zaki Al-Mashhadani, in Discussion Hall No. (1). \u200bThe study aimed to encourage and motivate the managements of real estate organizations to adopt the philosophy of spatial considerations and understand consumer preferences, contributing to enhancing the marketing efficiency of real estate products, and developing residential projects in line with consumers&#8217; <a href=\"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/07\/17\/university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-impact-of-spatial-considerations-on-consumer-prefer\/\"> [Read More]<\/a><\/p>\n","protected":false},"author":17,"featured_media":54211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-54208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=54208"}],"version-history":[{"count":2,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54208\/revisions"}],"predecessor-version":[{"id":54216,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54208\/revisions\/54216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/54211"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=54208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=54208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=54208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}