{"id":54298,"date":"2026-07-22T10:42:05","date_gmt":"2026-07-22T10:42:05","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=54298"},"modified":"2026-07-22T10:42:05","modified_gmt":"2026-07-22T10:42:05","slug":"university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-role-of-marketing-dna-in-enhancing-digital-k","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/07\/22\/university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-role-of-marketing-dna-in-enhancing-digital-k\/","title":{"rendered":"University of Mosul \u2013 College of Administration and Economics \u2013 Department of Marketing Management Discusses Master\u2019s Thesis on the Role of Marketing DNA in Enhancing Digital Knowledge Transformation"},"content":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, held on Mo day, July 20,2026 a discussion for the Master\u2019s thesis titled “The Role of Marketing DNA in Enhancing Digital Knowledge Transformation in the Oil Sector,” presented by the student Mohammed Ghanem Jihad Al-Jeraisi, in Discussion Hall No. (1).<\/p>\n

\u200bThe study aimed to investigate the nature of the correlation and impact relationships between Marketing DNA in its dimensions (structural, behavioral, and cognitive) and Digital Knowledge Transformation in its dimensions (technology integration, innovation and creativity, strategic management and governance, and customer focus), thereby contributing to the enhancement of digital transformation in the oil sector. The research relied on an applied study at the Distribution Company for Oil Products \/ Nineveh Branch.<\/p>\n

\u200bThe study reached a number of key conclusions, most notably:<\/p>\n

There is a statistically significant correlation and impact between Marketing DNA and Digital Knowledge Transformation at both the macro and micro levels.<\/p>\n

The structural dimension demonstrated the highest level of impact in enhancing digital knowledge transformation.<\/p>\n

\u200bMarketing DNA represents an effective framework for supporting digital transformation.<\/p>\n

\u200bThe study contributed to constructing an applied model that can be adopted by the Distribution Company for Oil Products \/ Nineveh Branch to enhance performance efficiency and support digital initiatives within the oil sector.<\/p>\n

\u200bThesis Examination Committee: Prof. Dr. Laila Jarallah Khalil \u2013 College of Administration and Economics \/ University of Mosul \u2013 Chair,\u00a0 \u200bProf. Dr. Abdullah Mahmoud Abdullah Al-Mukhtar \u2013 College of Administration and Economics \/ Tikrit University \u2013 Member, \u200bAssoc. Prof. Dr. Bashar Dhaker Saleh \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and\u00a0 \u200bAssoc. Prof. Dr. Manal Abdul Jabbar Al-Sammak \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, held on Mo day, July 20,2026 a discussion for the Master\u2019s thesis titled “The Role of Marketing DNA in Enhancing Digital Knowledge Transformation in the Oil Sector,” presented by the student Mohammed Ghanem Jihad Al-Jeraisi, in Discussion Hall No. (1). \u200bThe study aimed to investigate the nature of the correlation and impact relationships between Marketing DNA in its dimensions (structural, behavioral, and cognitive) and Digital Knowledge Transformation in its dimensions (technology integration, innovation and creativity, strategic management and governance, and customer focus), thereby contributing to the [Read More]<\/a><\/p>\n","protected":false},"author":17,"featured_media":54302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-54298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=54298"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54298\/revisions"}],"predecessor-version":[{"id":54303,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54298\/revisions\/54303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/54302"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=54298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=54298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=54298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}