{"id":54427,"date":"2026-08-03T20:45:39","date_gmt":"2026-08-03T20:45:39","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=54427"},"modified":"2026-08-03T20:45:59","modified_gmt":"2026-08-03T20:45:59","slug":"university-of-mosul-college-of-administration-and-economics-department-of-business-administration-discusses-masters-thesis-on-the-contribution-of-digital-platforms-to-enhancing-p","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/08\/03\/university-of-mosul-college-of-administration-and-economics-department-of-business-administration-discusses-masters-thesis-on-the-contribution-of-digital-platforms-to-enhancing-p\/","title":{"rendered":"The University of Mosul \u2013 College of Administration and Economics \u2013 Department of Business Administration Discusses Master’s Thesis on the Contribution of Digital Platforms to Enhancing Pink Marketing"},"content":{"rendered":"

The Department of Business Administration at the College of Administration and Economics, University of Mosul, witnessed on Sunday, August 2, 2026, the defense of a Master’s thesis titled “The Contribution of Digital Platforms to Enhancing Pink Marketing,” presented by student Fayrouz Nabeel Salim Kamil Al-Sulaifani, in Discussion Hall No. (1).<\/p>\n

\u200bThe study aimed to identify the status of the two study variables\u2014digital platforms and pink marketing\u2014in the investigated organization, as well as to determine the statistically significant correlational and causal relationships between them. This contributes to enhancing modern marketing practices and improving the capacity of organizations to target markets more effectively.<\/p>\n

\u200bThe study reached a number of conclusions, most notably the existence of a statistically significant positive correlation between digital platforms and pink marketing. Furthermore, the findings demonstrated a statistically significant impact of digital platforms on enhancing pink marketing at the overall level, highlighting the importance of utilizing digital technologies and platforms to develop marketing strategies and boost organizations’ ability to achieve their marketing objectives.<\/p>\n

\u200bThe defense committee consisted of : \u200bAssoc. Prof. Dr. Ahmed Younis Muhammad Al-Sabaawi \u2013 College of Administration and Economics \/ University of Mosul \u2013 Chairman, \u200bAssoc. Prof. Dr. Ihsan Muhsin Hussein \u2013 College of Administration and Economics \/ University of Zakho \u2013 Member,\u00a0 \u200bAssoc. Prof. Dr. Ahmed Yousif Fathi \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and\u00a0 \u200bProf. Dr. Alaa Abd Al-Salam Yahya Al-Hamdani \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Business Administration at the College of Administration and Economics, University of Mosul, witnessed on Sunday, August 2, 2026, the defense of a Master’s thesis titled “The Contribution of Digital Platforms to Enhancing Pink Marketing,” presented by student Fayrouz Nabeel Salim Kamil Al-Sulaifani, in Discussion Hall No. (1). \u200bThe study aimed to identify the status of the two study variables\u2014digital platforms and pink marketing\u2014in the investigated organization, as well as to determine the statistically significant correlational and causal relationships between them. This contributes to enhancing modern marketing practices and improving the capacity of organizations to target markets more effectively. [Read More]<\/a><\/p>\n","protected":false},"author":17,"featured_media":54431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-54427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=54427"}],"version-history":[{"count":2,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54427\/revisions"}],"predecessor-version":[{"id":54433,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54427\/revisions\/54433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/54431"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=54427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=54427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=54427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}