{"id":54434,"date":"2026-08-05T17:51:38","date_gmt":"2026-08-05T17:51:38","guid":{"rendered":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/?p=54434"},"modified":"2026-08-05T17:51:38","modified_gmt":"2026-08-05T17:51:38","slug":"the-university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-role-of-stealth-marketing-in-enhancing-customer","status":"publish","type":"post","link":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/2026\/08\/05\/the-university-of-mosul-college-of-administration-and-economics-department-of-marketing-management-discusses-masters-thesis-on-the-role-of-stealth-marketing-in-enhancing-customer\/","title":{"rendered":"The University of Mosul \u2013 College of Administration and Economics \u2013 Department of Marketing Management Discusses Master’s Thesis on the Role of Stealth Marketing in Enhancing Customer Trust"},"content":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Monday, August 3, 2026, the discussion of the Master’s thesis entitled “Stealth Marketing and Its Role in Enhancing Customer Trust in the Commercial Sector,” presented by the student Omar Abdulrahman Sabbar Al-Aithawi, in Discussion Hall No. (1).<\/p>\n

\u200bThe study aimed to identify the concepts of stealth marketing and customer trust along with their dimensions, and to diagnose the nature of the correlation and impact relationship between them at both total and partial levels, contributing to the understanding of the role of modern marketing practices in enhancing customer trust and supporting marketing performance in the commercial sector.<\/p>\n

\u200bThe study reached a number of conclusions, most notably that stealth marketing effectively contributes to attracting customer attention and enhancing their engagement with products through the employment of various methods, including viral marketing, celebrity marketing, and marketing through electronic games and music, which enhances the spread of marketing messages and increases their impact. The results also showed that customer trust is enhanced through the store’s fulfillment of its commitments, product quality, sales representatives’ efficiency, and the ease of using electronic platforms, confirming that trust-building relies on the integration of organizational, personal, and digital aspects. Furthermore, the study indicated a statistically significant positive correlation between stealth marketing and customer trust, reflecting the importance of utilizing this type of marketing to strengthen relationships with customers and consolidate their trust.<\/p>\n

\u200bThe discussion committee consisted of: \u200bProfessor Dr. Ala’a Abdulsalam Yahya \u2013 College of Administration and Economics \/ University of Mosul \u2013 Chairman. \u200bProfessor Dr. Dhergham Ali Muslim \u2013 Administrative Technical College \/ Al-Furat Al-Awsat Technical University \u2013 Member. Associate Professor Omar Yassin Muhammad \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member. \u200bProfessor Dr. Laila Jarallah Khalil \u2013 College of Administration and Economics \/ University of Mosul \u2013 Member and Supervisor.<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Monday, August 3, 2026, the discussion of the Master’s thesis entitled “Stealth Marketing and Its Role in Enhancing Customer Trust in the Commercial Sector,” presented by the student Omar Abdulrahman Sabbar Al-Aithawi, in Discussion Hall No. (1). \u200bThe study aimed to identify the concepts of stealth marketing and customer trust along with their dimensions, and to diagnose the nature of the correlation and impact relationship between them at both total and partial levels, contributing to the understanding of the role of modern marketing practices [Read More]<\/a><\/p>\n","protected":false},"author":17,"featured_media":54437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-54434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"_links":{"self":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/comments?post=54434"}],"version-history":[{"count":1,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54434\/revisions"}],"predecessor-version":[{"id":54438,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/posts\/54434\/revisions\/54438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media\/54437"}],"wp:attachment":[{"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/media?parent=54434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/categories?post=54434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uomosul.edu.iq\/en\/administrationeconomic\/wp-json\/wp\/v2\/tags?post=54434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}