College of Tourism Sciences

The training course “Using AI-Supported Sentiment Analysis in Marketing Hospitality Services” concluded on Wednesday, December 4, 2024. The College of Tourism Sciences, in collaboration with the Center for Continuing Education, organized the course.

The first day featured a lecture by the Dean, Asst. Prof. Dr. Mohammed Naif Mahmoud highlighted the importance of employing artificial intelligence in tourism. This was followed by a lecture by Asst.Lec. Huda Abdulaziz titled “Hospitality Services,” where she reviewed key concepts and modern trends in enhancing service quality in the hospitality sector.

On the second day, Asst.Lec, Hiba Khalid Bakr delivered a lecture on “Tourism Marketing,” discussing modern approaches to promoting tourist destinations and enhancing their appeal using digital marketing tools. Then, Mr. Osama Mohammed Ahmed presented a lecture titled “AI and Natural Language Processing,” explaining how AI technologies improve tourist experiences by handling different languages and analyzing sentiments.

Dr. Haitham Ahmed Hassan gave an insightful lecture titled “Using Image Generation and Processing Technologies to Recreate Archaeological Sites,” showcasing how technology preserves historical sites digitally, contributing to cultural tourism.

The course concluded with an important lecture by Dr. Asan Hashim Hamdoun, Head of the Tourism Studies Department, titled “The Impact of Using English Terminology on Sentiment Analysis for Hospitality Marketing.” She emphasized the importance of selecting appropriate terms in marketing campaigns for the hospitality sector and their significant impact on the tourism experience.

The course witnessed active participation from faculty members and students, whose questions and contributions enriched the discussions and maximized the benefits of the course content.