19 October، 2022
Master Thesis in the Department of Marketing Management discusses the orientation towards the customer Introduction to enhance marketing creativity An analytical study of the opinions of a sample of business managers in small organizations .
The Department of Marketing Management at the Faculty of Management and Economics / University of Mosul discussed on Wednesday, October 19, 2022… the master’s thesis entitled “Customer orientation is an introduction to promote marketing creativity An analytical study of the opinions of a sample of business managers in small organizations”.
The current study presented by the student “Ali Saad Aid” in the Department of Marketing Management, sought to identify the orientation towards the customer as an entry point to enhance marketing creativity in small organizations in the city of Mosul, as the study adopted in its conceptual framework the topic of customer orientation as an independent dimension as well as addressing the topic of marketing creativity as an approved dimension.The discussion committee was chaired by Prof. Dr. Fouad Hamoudi Al-Attar from the University of Karbala, and the membership of Assistant Professor Dr. Zarzis Omair Abbas and Assistant Professor Dr. Sawsan Ibrahim Rajab from the Northern Technical University / Kirkuk Technical Institute, and under the supervision and membership of Prof. Dr. Najla Younis Mohammed Al-Murad.
