20 October، 2022
Master thesis in the Department of Business Administration discusses marketing deception through social media channels and its reflection on the decision to buy e-mail: A survey study of the opinions of a sample of customers of electronic shopping in Nineveh Governorate.
The Department of Business Administration at the Faculty of Administration and Economics / University of Mosul discussed on Thursday, October 20, 2022 the master’s thesis tagged “Marketing deception through social media channels and its reflection on the decision to buy e-mail: an exploratory study of the opinions of a sample of customers of electronic shopping in Nineveh Governorate”.
The study presented by the student “Ghazi Munif Meiser” in the Department of Business Administration aimed to highlight the two variables of the study (marketing deception and the decision to buy e-purchase), because of their great importance to organizations and customers alike in an environment where e-shopping prevails and growingly, where the researcher adopted the descriptive analytical approach in the research method.The discussion committee was chaired by Prof. Dr. Alaa Abdul Salam Al-Hamdani, and the membership of Prof. Dr. Amer Fadous Atheeb from the University of Baghdad, and Assistant Professor Dr. Mohammed Mustafa Hussein, and under the supervision and membership of Assistant Professor Dr. Amer Ismail Hadid.
