College of Administration and Economics

The Department of Marketing Management at the Faculty of Administration and Economics / University of Mosul discussed on Wednesday 9 November 2022 … the master’s thesis entitled “The role of marketing intelligence in promoting marketing excellence / a survey study of the opinions of a sample of employees of Mosul dairy factory”.

Part of discussion was attended by the Dean of the College, Prof. Dr. Thaer Ahmed Saadoun Al-Samman.This study, presented by the student “Yassin Mohammed Younis” in the Department of Marketing Management, aimed to address the dimensions of the variables of marketing intelligence and marketing excellence by studying and analyzing to take note of the concepts of the two aforementioned variables and draw the theoretical framework for them, and to identify the reality of the relationship between them.The discussion committee was chaired by Prof. Dr. Anis Ahmed Abdullah from Tikrit University, and the membership of Assistant Professor Dr. Laila Jarallah Khalil, and Assistant Professor Dr. Bashar Zakir Saleh, and under the supervision and membership of Assistant Professor Dr. Zarzis Omair Abbas.