5 December، 2022
Master’s thesis in the Department of Marketing Management discusses the test of the mediating role of marketing intelligence between agile marketing and customer value / an exploratory study of the opinions of a sample of managers in the State Company for Electrical and Electronic Industries in Baghdad.
The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed on Monday 5 December 2022, the master’s thesis tagged “Testing the mediating role of marketing intelligence between agile marketing and customer value / an exploratory study of the opinions of a sample of managers in the State Company for Electrical and Electronic Industries in Baghdad”.
This study, which was presented by the student “Saif Qusai Salem” aimed to use the agile marketing approach that focuses on high-value activities and exclude all causes of waste in production to enable the organization to evaluate and improve the results continuously to reach the best product that meets the customer’s need, thus achieving the highest possible value.The discussion committee was headed by Prof. Dr. Alaa Abdul Salam Al-Hamdani, and the membership of Assistant Professor Dr. Muhammad Mahmoud Hamed, and Assistant Professor Dr. Faris Muhammad Fouad Al-Naqshbandi from the University of Duhok, under the supervision and membership of Assistant Professor Dr. Raad Adnan Raouf.
