College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Innovative marketing and its reflection on the perceived value of the customer / an exploratory study of the opinions of a sample of owners of electrical appliances shops”
Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman.

The current study presented by the student “Laith Ali Hamoud Al-Jubouri” in the Department of Marketing Management seeks to adopt organizations for innovative marketing that contributed significantly to achieving the perceived value of the customer, as it represents the base of work in organizations as well as an effective tool guided by marketing leaders, and this topic acquires importance based on the link between them because they have an active role in achieving a competitive environment that has the ability to keep pace with everything new in the field of commodity marketing,
The study reached conclusions, most notably: The results of the description and diagnosis showed that the answers of the individuals surveyed in the shops selling electrical appliances in Mosul were strongly agreed with two variables (innovative marketing and perceived value to the customer).
The discussion committee was headed by Assistant Professor Dr. Zarzis Amir Abbas, and the membership of Assistant Professor Dr. Laila Jarallah Khalil Al-Taie, and Assistant Professor Dr. Abdullah Mahmoud Abdullah Al-Mukhtar from the University of Tikrit, and under the supervision and membership of Assistant Professor Dr. Muhammad Mahmoud Hamed.