College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The relationship between strategic flexibility and environmental disruption and their impact on marketing decisions / an analytical study of the opinions of a sample of decision-makers in government banks _ Nineveh Governorate”
Part of it was attended by the Assistant President for Scientific Affairs, Prof. Dr. Mounir Salem Taha, and the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman.

The current study presented by the student “Mustafa Iyad Ibrahim” in the Department of Marketing Management seeks to identify the extent of the interest of the research organization in the main variables of the study: strategic flexibility, environmental disruption, marketing decisions, as well as to identify the relationship between strategic flexibility and environmental disruption as independent variables through their dimensions (productive flexibility, market flexibility, human capital flexibility).
The study reached conclusions, most notably: 1. The results of testing the correlation relations between the variable and the dimensions of strategic flexibility and marketing decisions, as well as the correlation relations between the variable and the dimensions of environmental disorder and marketing decisions, revealed the existence of positive moral correlations between the variables and dimensions of the study.

2. The results of the fifth main hypothesis test revealed the existence of a significant impact relationship for the variable of strategic flexibility and environmental disruption in marketing decisions in the banks surveyed, which reflects the nature of the respondents’ answers about their ability to explain strategic flexibility and environmental disorder in marketing decisions.
The discussion committee was headed by Prof. Dr. Alaa Abdul Salam Yahya Al-Hamdani, and the membership of Assistant Professor Dr. Munther Khader Yaqoub, and Assistant Professor Dr. Amer Fadous Atheeb from the University of Baghdad, and under the supervision and membership of Assistant Professor Dr. Muhammad Mahmoud Hamed.