College of Administration and Economics

The Department of Industrial Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The contribution of the dimensions of holistic marketing in supporting the quality of product design / an exploratory study in a selected group of furniture manufacturing companies in Nineveh Governorate”.
Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman.

The current study presented by the student “Mahdi Saleh Jassim” in the Department of Industrial Management seeks to test the relationship of the dimensions of holistic marketing and its impact on the quality of product design, as the study adopted in its conceptual framework the subject of holistic marketing as an explanatory variable, as well as addressing the issue of product design quality as a responsive variable.
The study reached conclusions, most notably: the existence of a correlation and a significant impact and a high percentage between the two variables of the study (holistic marketing and the quality of product design in their combined dimensions), which indicates that holistic marketing has a prominent impact on improving the quality of product design in the companies under study.
The discussion committee was headed by Prof. Dr. Samir Kamel Saeed Al-Khatib from Uruk University, and the membership of Assistant Professor Dr. Bashar Zakir Saleh and Assistant Professor Dr. Zahraa Ghazi Dhanoun, under the supervision and membership of Assistant Professor Dr. Ahmed Hani Mohamed.