College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Integration between market knowledge and distinctive capabilities to enhance the reality of marketing entertainment services / an analytical study in a number of recreational sites in the city of Mosul”
Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman.
The current study submitted by the student “Raghad Nizar Younis” in the Department of Marketing Management seeks to know the possibility of integration between market knowledge and distinctive capabilities and to know the extent to which this integration is used in promoting the marketing of entertainment services, and a number of recreational sites in the city of Mosul were a field for conducting the field side of the study.

The study reached conclusions, most notably: that the results of describing the dimensions and variables of the study and diagnosing them from the respondents’ point of view focus the answers in their positive direction and the response rate is mostly good and in different proportions for their variables and sub-factors in all recreational sites, and the results of the impact analysis resulted in a statistically significant impact between market knowledge and distinctive capabilities combined (integrated) in the marketing of entertainment services.
The discussion committee was headed by Prof. Dr. Hussein Falah Ward from the University of Qadisiya, and the membership of Assistant Professor Dr. Zarzis Amir Abbas, and Assistant Professor Dr. Muhammad Mahmoud Hamed, and under the supervision and membership of Assistant Professor Dr. Bashar Zakir Saleh.