College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The role of electronic advertising in enhancing customer confidence / an exploratory study of the opinions of a sample of customers of the Zayan Hotel in the city of Duhok”

The current study presented by the student “Maysar Issa Hadi” in the Department of Marketing Management seeks to shed light on the variables of electronic advertising, and customer confidence, because of their great importance for organizations today as one of the basic issues that enable the organization to face environmental changes.

The study reached conclusions, most notably: the existence of a positive significant correlation between the variables of electronic advertising and customer confidence at the macro level, and the strongest correlation between interactivity and customer confidence.

The discussion committee was headed by Assistant Professor Dr. Munther Khader Yaqoub, and the membership of Assistant Professor Dr. Ahmed Abbas Hammadi from the University of Fallujah, and Assistant Professor Dr. Bashar Zakir Saleh, under the supervision and membership of Assistant Professor Dr. Laila Jarallah Khalil.