30 November، 2023

Higher Diploma Research in the Department of Business Administration discusses “The Impact of Marketing Capabilities in Achieving Marketing Proficiency: A Survey Study of the Opinions of a Sample of Employees in Asiacell Telecommunications Company” “Thursday, November 30, 2023…

The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the research of the higher diploma tagged “The impact of marketing capabilities in achieving marketing prowess, a survey study of the opinions of a sample of employees in Asiacell Telecommunications Company”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.
The current study presented by the student “Munther Mazen Hamed” in the Department of Business Administration aims to: clarify the extent of the impact of marketing capabilities in achieving marketing prowess, as it tried to provide a clear perception on the theoretical side and clear answers on the field side regarding its variables, especially that the independent dimension of marketing capabilities is represented by (customer relationship management, marketing knowledge, brand), while the adopted dimension of marketing prowess is (exploring opportunities, exploiting opportunities, marketing flexibility).

The study reached the most important conclusions: the existence of a correlation with a positive moral significance for marketing capabilities in terms of their variables in achieving marketing prowess.

The discussion committee was headed by Assistant Professor Dr. Amer Ismail Hadid, and the membership of each of the teacher, Dr. Shaima Muhammad Saleh, and the membership and supervision of the teacher, Dr. Ahmed Youssef Fathi.