College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Internal marketing and its role in achieving marketing leadership

A field study in a selected group of private dairy factories in the northern region ”

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The aim of the current study submitted by the student “Abdul Rahman Waad Da’i”
In the Department of Marketing Management “to: Highlighting two variables and their interaction led to the formation of the theoretical and field framework for this study, namely internal marketing in its dimensions (training and development, internal communications, motivation, empowerment) and marketing leadership in its dimensions (marketing opportunities, customer value).
The study concluded to the most important conclusions: the answers by the respondents focus in the positive direction and the response rate is good for most of the variables and dimensions of the study and in all organizations research sample This is due to the respondents’ understanding of the concept of internal marketing.

The discussion committee was headed by Prof. Dr. Hussein Ali Abdul Rasoul from the University of Al-Qadisiyah, and the membership of Assistant Professor Dr. Zarzis Amir Abbas, and Assistant Professor Dr. Laila Jarallah Khalil, and under the supervision and membership of Assistant Professor Dr. Munther Khader Yaqoub.