College of Administration and Economics

The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The impact of electronic advertising on purchasing behavior: an exploratory study of a sample of customers of Asiacell Cellular Communications Company – Northern Region”

The current study presented by the student “Abdul Rahman Adnan Abdul Salam” in the Department of Business Administration sought to shed light on the variables (electronic advertising and purchasing behavior), because of their great importance to organizations and customers alike in an environment dominated by online shopping increasing, and the study aimed to diagnose and analyze the nature of the correlation and impact between electronic advertising and purchasing behavior.

The study reached a set of conclusions, the most important of which is (the existence of a correlation and a significant impact between the variables of electronic advertising and purchasing behavior at the macro level, and the interactive was in the first order in terms of order and practice according to the opinions of the sample),

The discussion committee was headed by Prof. Dr. Alaa Abdel Salam Yahya Al-Hamdani, and the membership of Assistant Professor Dr. Abdel Allah Mahmoud Abdel Allah Daoud from the University of Tikrit, and Assistant Professor Dr. Bashar Zakir Saleh, and under the supervision and membership of Assistant Professor Dr. Amer Ismail Hadid.