College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The digital business model and its role in promoting marketing creativity: an analytical study of the opinions of workers in a sample of four- and five-star hotels in the Kurdistan Region of Iraq”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The current study submitted by the student “Moamen Abdul Alim Abdulrahman” in the Department of Marketing Management sought to: Identify the impact of the digital business model and its role in promoting marketing creativity in a sample of four- and five-star hotels in the Kurdistan Region.

The study reached a set of conclusions, the most important of which are: The organization’s need for a digital business model in the readiness of customers to participate and develop effort and time via the Internet.
The discussion committee was headed by Prof. Dr. Durman Suleiman Sadiq from the University of Duhok, and the membership of Assistant Professor Dr. Laila Jarallah Khalil, and Assistant Professor Dr. Ahmed Younis Al-Sabawi, under the supervision and membership of Prof. Dr. Alaa Abdel Salam Yahya Al-Hamdani.