College of Administration and Economics

The Department of marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Adopting Electronic Banking Marketing to Enhance the Strategic Success of Banks / An Analytical Study of the Opinions of a Sample of Employees in Government Banks in Nineveh Governorate”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The aim of the current study submitted by the student “Orence Jamal Marfou”
In the Department of Marketing Management to: Testing the nature of the relationship and impact between the variables of the study, which is electronic banking marketing in its dimensions, electronic banking marketing mix, electronic security, electronic customization, electronic privacy, availability of a marketing database).

The study concluded with the most important conclusions: The banking industry has witnessed significant progress in providing banking services through electronic communication networks, allowing bank customers to conduct their banking operations with ease and ease.

The discussion committee was headed by Assistant Professor Dr. Zarzis Amir Abbas, and the membership of Assistant Professor Dr. Munther Khader Yaqoub, and Assistant Professor Mrs. Buthaina Luqman Ahmed from the Northern Technical University / Administrative Technical College, and under the supervision and membership of Assistant Professor Dr. Bashar Zakir Saleh.