College of Administration and Economics

The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the research of the higher diploma tagged “The Role of Innovative Marketing in Achieving Customer Confidence: An Exploratory Study of the Opinions of a Sample of Zain Telecom Customers in Nineveh Governorate”.

The current study… Which was submitted by the student “Muhannad Khair El-Din Mahmoud Saleh” in the Department of Business Administration to: Highlighting the role of innovative marketing in achieving customer confidence A study conducted on a sample of Zain Telecom customers in Nineveh Governorate, as the research problem was that the level of customer confidence in a number of the company’s products was below the required level, in addition to that the innovation in price was not acceptable to some customers, as well as the dimension of distribution.

The study reached the most important conclusions: the existence of a correlation and a significant impact between each dimension of innovative marketing in customer confidence at the macro and micro levels.

The discussion committee was headed by Assistant Professor Dr. Adel Muhammad Abdullah, and the membership of each of the teacher Dr. Ahmed Youssef Fathi and the membership and supervision of the teacher Dr. Mustafa Abi Said.