College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Reverse marketing and its reflection on consumer awareness in rationalizing electrical energy consumption / an analytical study of the opinions of a sample of beneficiaries in the city of Mosul”

Part of it was attended by the Assistant President for Scientific Affairs, Prof. Dr. Mounir Salem Taha, the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman, and the Assistant Dean for Administrative Affairs.

The aim of the current study submitted by the student ” Mustafa Ahmed Shifa
In the Marketing Management Department to: Showing the role of reverse marketing, in influencing consumers’ awareness towards rationalizing the consumption of electrical energy, and the main problem of the study was the increase in demand for electrical energy in light of the limited product, and the lack of awareness of rationalizing its consumption by its beneficiaries.

The study concluded the most important conclusions: reverse marketing is associated with direct impact and correlation relationships of significant significance at the general and micro levels between its means (raising prices, reducing distribution outlets, counter-advertising), and the dimensions of consumer awareness.Culture, Perception, Learning).

The discussion committee was headed by Prof. Al-Sayed Fouad Hammoudi Obada from the University of Karbala, and the membership of Assistant Professor Dr. Munther Khader Yaqoub, and Assistant Professor Dr. Manal Abdul-Jabbar Al-Sammak, and under the supervision and membership of Assistant Professor Dr. Gergis Omair Abbas.