College of Administration and Economics

The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The contribution of social marketing strategy in enhancing the strategic position of the organization: an analytical study of the opinions of a sample of managers in Asiacell Mobile Communications Company in Iraq”

Part of it was attended by the Assistant President of the University for Scientific Affairs, Prof. Dr. Munir Salem Taha, and the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The current study submitted by the student “Tamara Amer and Reed Al-Sarraj”
In the Department of Business Administration
To: The extent to which the social marketing strategy in its dimensions (social product strategy, social pricing strategy, social promotion strategy, social distribution strategy, partnership strategy, change policy strategy) contributes to strengthening the strategic position of the organization.

The study concluded with a set of conclusions, the most important of which are: that the implementation of a social marketing strategy positively affects the main aspects of the organization’s strategic position within the telecommunications sector, as the company enhances its social marketing efforts, it is more likely to express and shape customer expectations effectively.

The discussion committee was headed by Assistant Professor Dr. Amer Ismail Abdullah Hadid, and the membership of Assistant Professor Dr. Ahmed Abbas Hammadi from the University of Fallujah, and Assistant Professor Dr. Ayman Jassim Muhammad Al-Taie, under the supervision and membership of Prof. Dr. Alaa Abdel Salam Yahya Al-Hamdani.