6 April، 2025
A PhD thesis was discussed at the College of Administration and Economics at the University of Mosul, Department of Business Administration, on the marketing of investment projects in Nineveh.
TheCollege of Administration and Economics at the University of Mosul witnessed on Sunday, April 6, 2025 discussion of a doctoral thesis submitted by Abdul Bari Abdul Majeed Ahmed, a student majoring in Business Administration. The thesis was titled:
“Marketing Investment Projects and Their Role in Building the Investment Map: A Reality Analysis and a Proposed Model for a Tourism Investment Map in the Nineveh Investment Commission.”
Part of the discussion was attended by the Dean of the College, Professor Thaeir Ahmed Saadoon Al-Samman, and his assistants for academic and administrative affairs.
The current study aimed to measure the impact of project marketing variables, represented by their basic dimensions (product, price, promotion, process, branding, participation, and duration), on the investment map, and to construct a proposed investment map in the field under study.
The study reached the following conclusions, the most important of which is the impact of project marketing and its sub-dimensions on the investment map. This indicates the important role of investment project marketing in achieving the investment map in the studied entity. Based on this, a set of proposals were presented to the studied entity, along with their implementation mechanisms.
The discussion committee consisted of a select group of highly qualified professors:
Prof. Hashim Fawzi Dabbas Al-Abadi, University of Kufa, Chairman.
Prof. Alaa Haseeb Abdul-Jalili, Member.
Prof. Raad Adnan Raouf, Member.
Assistant Professor Munther Khader Yaqoub, Member.
Assistant Professor Bashar Dhaker Saleh Al-Qoutji, Member.
Prof. Alaa Abdul-Salam Yahya Al-Hamdani, Member and Supervisor.
