5 August، 2025
From the Horizon of Scientific Research to Sustainable Innovation… The Marketing Department at the College of Administration and Economics – University of Mosul Presents a Master’s Thesis on the Role of Pink Marketing in Enhancing the Golden Marketing Quadrant
The Marketing Department at the College of Administration and Economics – University of Mosul discussed on Tuesday, August 5, 2025 a master’s thesis titled: “The Role of Pink Marketing in Enhancing the Golden Marketing Quadrant: An Exploratory Study of the Opinions of a Sample of Customers of Golden Mall in Mosul City,” presented by the student Safaa Hossam Abdulaziz, in discussion hall number (1).
The study aimed to clarify the nature of the correlation and impact between pink marketing as an independent variable and the golden marketing quadrant as a dependent variable, at both the aggregate and specific levels.The results showed a significant correlation between pink marketing and the golden marketing quadrant, indicating that the dimensions of pink marketing collectively contribute significantly to enhancing the golden quadrant of the researched organization, which positively reflects on innovation and achieving a sustainable competitive advantage, aligning with the ninth goal of the Sustainable Development Goals (industry, innovation, and infrastructure).
The discussion committee consisted of the following gentlemen: Professor Dr. Anis Ahmed Abdullah – College of Administration and Economics / Al-Hadba University – Chairman. Assistant Professor Dr. Munther Khader Yaqoub – College of Administration and Economics / University of Mosul – Member. Assistant Professor Dr. Bashar Thakir Saleh – College of Administration and Economics / University of Mosul – Member. Assistant Professor Dr. Laila Jarlah Khalil – College of Administration and Economics / University of Mosul – Member and Supervisor.
