11 September، 2025
Master’s Thesis Reveals the Role of Magnetic Marketing Tools in Customer Happiness – Department of Marketing / College of Administration and Economics / University of Mosul
The Department of Marketing at the College of Administration and Economics, University of Mosul, discussed on Thursday, September 11, 2025, in the Business Administration Department’s discussion hall, the master’s thesis entitled:
“The Impact of Magnetic Marketing Tools on Customer Happiness: An Analytical Study of Customer Opinions in a Sample of Shopping Centers in Mosul City,” submitted by Amina Idris Fadel Al-Obaidi from the Department of Marketing.
The study aimed to analyze the effect of magnetic marketing tools on customer happiness by surveying the opinions of a sample of shoppers in several shopping centers in Mosul. It focused on five main tools: engaging content, social media, promotional offers, public relations, and guarantees.
The results revealed a variation in the level of usage of magnetic marketing tools among shopping centers. Moreover, these tools play a pivotal role in enhancing customer satisfaction and increasing their level of happiness.
The discussion committee consisted of: Prof. Dr. Hussein Ali Abdulrasool – College of Administration and Economics / University of Al-Qadisiyah as aChairman, Asst. Prof. Dr. Mohammed Hamed Mahmoud Al-Mulla – College of Administration and Economics / University of Mosul as aMember, Asst. Prof. Dr. Manal Abduljabbar Al-Sammak – College of Administration and Economics / University of Mosul as aMember and Prof. Dr. Raad Adnan Raouf – College of Administration and Economics / University of Mosul as a Member and Supervisor.
