6 December، 2022
Master’s thesis in the Department of Marketing Management discusses the role of social networks in enhancing electronic customer relationship management / An exploratory study of the opinions of a sample of employees in Samarra Company for Medicines and Medical Appliances.
The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed on Tuesday 6 December 2022 , the master’s thesis entitled “The role of social networks in enhancing electronic customer relationship management / an exploratory study of the opinions of a sample of employees in Samarra Company for Medicines and Medical Appliances”.
This study presented by the student “Maytham Saleh Ali Mahmoud Al-Jubouri” in the Department of Marketing Management aimed at the role of social networks in managing customer relationships electronically The study was conducted in the General Company for Drugs and Medical Appliances in Samarra, which is one of the most important Iraqi companies for the manufacture of medicines and medical supplies in Iraq, as a random sample of (255) individuals working in the company was selected and the questionnaire was used as the main tool for data collection.The discussion committee was headed by Prof. Dr. Kawa Muhammad Faraj Qardaghi from the University of Sulaymaniyah, and the membership of Prof. Dr. Najla Younis Muhammad Al Murad, and Assistant Professor Dr. Munther Khader Yaqoub, under the supervision and membership of Assistant Professor Dr. Nada Abdul Basit Kashmula.
