8 December، 2022
A master’s thesis in the Department of Marketing Management discusses the contribution of re-engineering marketing processes in building a sustainable competitive advantage / An analytical study of the opinions of a sample of employees of the General Company for Pharmaceutical Industry and Medical Appliances in Samarra.
The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed on Thursday 8 December 2022, the master’s thesis tagged “The contribution of re-engineering marketing processes in building a sustainable competitive advantage / an analytical study of the opinions of a sample of employees of the State Company for the Manufacture of Medicines and Medical Appliances in Samarra”.
Part of the discussion was attended by the Dean of the Faculty, Prof. Dr. Thaer Ahmed Saadoun Al-Samman.The current study presented by the student “Othman Ismail Mahmoud” aims to clarify the contribution of the dimensions of re-engineering marketing processes in building sustainable competitive advantage in the State Company for the Manufacture of Medicines and Medical Appliances in Samarra by identifying modern concepts of re-engineering and the nature of the relationship between the dimensions of re-engineering and its link with sustainable competitive advantage.The discussion committee was headed by Prof. Dr. Naji Abdul Sattar Mahmoud from the University of Tikrit, and the membership of Assistant Professor Dr. Raad Adnan Raouf, Assistant Professor Dr. Bashar Zakir Saleh, and under the supervision and membership of Prof. Dr. Alaa Abdel Salam Yahya Al-Hamdani.
