College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The Role of Sales Activation in Brand Enhancement: An Exploratory Study of Some Retail Stores in the City of Mosul”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman.

The current study submitted by the student “Reem Marei Khalil Al-Obaidi” in the Department of Marketing Management seeks to show the role of sales activation in promoting the brand, activating sales in its dimensions (free samples, coupons (coupons), prizes, competitions) and the brand in its dimensions (brand name, brand reputation, brand value) by surveying the opinions of a sample of customers in some stores in Mosul.

The results of the analysis also showed that the explanatory ability of sales activation variables in interpreting brand variables varies from one variable to another.

The discussion committee was headed by Prof. Dr. Fouad Hammoudi Al-Attar from the University of Karbala, and the membership of Assistant Professor Dr. Laila Jarallah Khalil, and Assistant Professor Dr. Bashar Zakir Saleh, and under the supervision and membership of Assistant Professor Dr. Zarzis Amir Abbas.