30 November، 2023

Higher Diploma Research in the Department of Business Administration discusses “The Impact of Marketing Capabilities in Achieving Marketing Proficiency: A Survey Study of the Opinions of a Sample of Employees in Asiacell Telecommunications Company” “Thursday, November 30, 2023…

The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the research of the higher diploma tagged “The impact of marketing capabilities in achieving marketing prowess, a survey study of the opinions of a sample of employees in Asiacell Telecommunications Company”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.
The current study presented by the student “Munther Mazen Hamed” in the Department of Business Administration aims to: clarify the extent of the impact of marketing capabilities in achieving marketing prowess, as it tried to provide a clear perception on the theoretical side and clear answers on the field side regarding its variables, especially that the independent dimension of marketing capabilities is represented by (customer relationship management, marketing knowledge, brand), while the adopted dimension of marketing prowess is (exploring opportunities, exploiting opportunities, marketing flexibility).

The study reached the most important conclusions: the existence of a correlation with a positive moral significance for marketing capabilities in terms of their variables in achieving marketing prowess.

The discussion committee was headed by Assistant Professor Dr. Amer Ismail Hadid, and the membership of each of the teacher, Dr. Shaima Muhammad Saleh, and the membership and supervision of the teacher, Dr. Ahmed Youssef Fathi.

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PhD thesis in the Department of Accounting discusses “The reflection of text and sentiment analysis on the quality of integrated reporting An applied study in one of the Iraqi companies ” Wednesday, June 26, 2024 … The Department of Accounting at the College of Administration and Economics, University of Mosul, discussed the doctoral thesis tagged “The reflection of text and sentiment analysis on the quality of integrated reporting” An applied study in an Iraqi company” Part of it was attended by the Associates of the Dean for Scientific and Administrative Affairs. The current study targeted … Which was submitted by the student “Saif Abdul Razzaq Muhammad Yassin” in the Department of Accounting to: Provide an integrated theoretical framework for text and sentiment analysis and on the practical side aims to determine the impact of text and feelings analysis on the quality of integrated reporting by applying textual analysis techniques and sentiment analysis on a sample of companies. The study reached a set of conclusions, the most important of which are: Companies can improve the quality of their reports and provide a more accurate and comprehensive view of their performance through text analysis techniques, and then ensure that their reports are balanced and readable from many categories, regardless of their academic achievement.

26/06/2024|