College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The role of self-marketing in building a personal brand / an exploratory study of the opinions of a sample of private teachers in private institutes in the city of Mosul”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman, and the Assistant Dean for Scientific Affairs.

The current study presented by the student “Ahmed Saleh Youssef” in the Department of Marketing Management seeks to: Provide a theoretical framework for self-marketing, in terms of its dimensions and the personal brand in terms of its dimensions, as it is an addition worthy of care in light of the few studies on both variables according to the researcher’s knowledge.

The study reached the most important conclusions:
1 – The results of the description and diagnosis of the self-marketing variable showed the answers of the views of the members of the study sample on the variable of self-marketing through the ratios of high agreement and response and how important this variable is.

2- The results of the description and diagnosis of the personal brand variable showed the answers of the views of the study sample about the personal brand variable, especially with regard to the dimension of the pattern.

The discussion committee was headed by Prof. Dr. Naji Abdul Sattar Mahmoud from the University of Tikrit, and the membership of Assistant Professor Dr. Zarzis Amir Abbas, and Assistant Professor Dr. Munther Khader Yaqoub, and under the supervision and membership of Assistant Professor Dr. Laila Jarallah Khalil.