26 September، 2024

Master’s thesis in the Department of Marketing Management discusses “The Contribution of Artificial Intelligence in Enhancing E-Marketing / An Analytical Study of the Opinions of a Sample of Employees in Asiacell Mobile Communications Company in the Kurdistan Region of Iraq” Thursday, September 26, 2024…

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The contribution of artificial intelligence in promoting e-marketing / an analytical study of the opinions of a sample of employees in Asiacell for mobile communications in the Kurdistan Region of Iraq”

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The aim of the current study submitted by the student “Sarah Azzam Saadi”
In the Marketing Management Department to: Identify the impact of artificial intelligence in enhancing e-marketing in Asiacell Mobile Communications Company in the Kurdistan Region of Iraq.

The study concluded with the most important conclusions: there is a lack of use of the organization’s website to be able to attract the attention of customers and enhance their orientation to the organization’s site.

The discussion committee was headed by Prof. Dr. Raad Adnan Raouf, and the membership of Associate Professor Dr. Rami Muhammad Aqla Al-Duwairi from the University of Jordan / Faculty of Business – via outer cyberspace, and Assistant Professor Dr. Ramadan Mahmoud Remo, under the supervision and membership of Prof. Dr. Alaa Abdel Salam Yahya Al-Hamdani.

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