Master’s thesis in the Department of Marketing Management discusses the contribution of after-sales services in maintaining customer relationships An exploratory study of the opinions of some durable goods agents in the city of Mosul Thursday, August 31, 2023 ..

2023-09-01T09:50:42+00:00

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master's thesis tagged "The contribution of after-sales services in sustaining customer relations: An exploratory study of the opinions of some durable goods agents in the city of Mosul". Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman. The current study submitted by the student "Saria Netham Shuker" in the Department of Marketing Management seeks to identify the role of after-sales services in customer relationship management at some agents of durable goods stores in the city of [Read More]