Master’s thesis in the Department of Marketing Management discusses “The Role of Brand Management in Customer Retention / An Analytical Study of the Opinions of a Sample of Employees in Al-Kronji Company _ for Soft Drinks, Juices and Water in Kirkuk Governorate Tuesday, September 12, 2023 …

2023-09-13T07:14:19+00:00

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The role of brand management in customer retention / an analytical study of the opinions of a sample of employees in the Kronji Company _ for soft drinks, juices and water in Kirkuk Governorate”. Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman. The current study presented by the student “Yasser Hassan Haidar” in the Department of Marketing Management seeks to determine the role of the brand in customer retention through an analytical [Read More]