Master’s thesis in the Department of Marketing Management discusses the role of sales activation in brand promotion An exploratory study of some retail stores in the city of Mosul” Sunday, September 3, 2023…
zaidalmahrooq2023-09-03T19:21:02+00:00The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master's thesis tagged "The Role of Sales Activation in Brand Enhancement: An Exploratory Study of Some Retail Stores in the City of Mosul". Part of it was attended by the Dean of the Faculty, Prof. Dr. Thair Ahmed Saadoon Al-Samman. The current study submitted by the student "Reem Marei Khalil Al-Obaidi" in the Department of Marketing Management seeks to show the role of sales activation in promoting the brand, activating sales in its dimensions (free samples, coupons (coupons), prizes, competitions) and the brand in [Read More]