Master’s thesis in the Department of Business Administration discusses the impact of electronic advertising on purchasing behavior: an exploratory study of a sample of customers of Asiacell Cellular Communications Company – Northern Region Wednesday, August 14, 2024 …
zaidalmahrooq2024-08-14T09:00:17+00:00The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the master's thesis tagged "The impact of electronic advertising on purchasing behavior: an exploratory study of a sample of customers of Asiacell Cellular Communications Company - Northern Region" The current study presented by the student "Abdul Rahman Adnan Abdul Salam" in the Department of Business Administration sought to shed light on the variables (electronic advertising and purchasing behavior), because of their great importance to organizations and customers alike in an environment dominated by online shopping increasing, and the study aimed to diagnose and analyze the [Read More]