Master’s thesis in the Department of Management Information Systems discusses “The mediating role of the electronic spoken word in the relationship between digital marketing techniques and purchasing behavior: an exploratory study for students of the University of Mosul” Monday, September 16, 2024 …
zaidalmahrooq2024-09-17T14:53:31+00:00The Department of Management Information Systems at the College of Administration and Economics, University of Mosul, discussed the master's thesis tagged "The mediating role of the electronic spoken word in the relationship between digital marketing techniques and purchasing behavior: an exploratory study for students of the University of Mosul" The current study submitted by the student "Shatha Nashwan Mohammed" in the Department of Management Information Systems aims to: Identify the mediating role of the electronic spoken word in the relationship between digital marketing techniques and purchasing behavior, and in order to achieve this goal, the study model was designed to meet [Read More]