The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the doctoral dissertation titled: "The Role of Sensory Marketing in Enhancing Customer Brand Attachment: The Mediating Role of Product Design — An Analytical Study of a Sample of (KFC) Restaurant Customers in the Kurdistan Region of Iraq." The present study, submitted by Harbia Abdo Omar Al-Sulaivani from the Department of Business Administration, aimed to highlight the role of sensory marketing in enhancing customer attachment to the brand through the mediating role of product (service) design, based on a sample of customers frequenting KFC restaurants in [Read More]