Discussion of a Master’s Thesis at the College of Administration and Economics – University of Mosul highlights green marketing as a tool to enhance brand identity and achieve Goal 12 of the Sustainable Development Goals.

2025-07-17T12:34:08+00:00

As part of supporting scientific approaches aligned with the Sustainable Development Goals, the Department of Marketing Management at the College of Administration and Economics – University of Mosul held a master's thesis defense on Thursday, July 17, 2025. The thesis, titled: "Green Marketing and Its Role in Enhancing Brand Awareness: The Mediating Role of Market Orientation – A Field Study on a Number of Electrical Appliance Stores in Mosul," was presented by the student Dalal Ahmed Najib. The study aimed to shed light on the level of interest among the management of the selected stores in the research variables, and to [Read More]