A New Research Dawn in Marketing… The College of Administration and Economics at the University of Mosul Discusses a Master’s Thesis Embodying the Relationship between Relationship Marketing and Entrepreneurial Orientation in Achieving Strategic Objectives On Tuesday, July 15, 2025.

2025-07-15T14:56:24+00:00

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis titled: "Adopting Relationship Marketing to Enhance Strategic Marketing Objectives: The Mediating Role of Entrepreneurial Orientation — An Analytical Study of the Opinions of a Sample of Clothing Stores in Mosul." This study, submitted by the student Aseel Mohammed Abdulrazzaq Bahjat from the Department of Marketing Management, aimed to: Explore the possibility of adopting relationship marketing to achieve strategic marketing objectives by mediating the variable of entrepreneurial orientation. Identify the current situation of the surveyed stores. Encourage the adoption of effective managerial and [Read More]