On Tuesday, August 26, 2025, the Discussion Hall No. (1) at the College of Administration and Economics, University of Mosul, hosted the defense of the master’s thesis submitted by Ahmed Abdulwahab Abdulsamad Al-Sumaidaie, from the Department of Marketing, entitled: “Influencer Marketing as a Mediating Variable in the Relationship Between Purchase Intention and Market Share Enhancement: A Field Study in Selected Retail Stores in the City of Mosul.”   The study aimed to explore the concepts of influencer marketing, purchase intention, and market share, and to analyze the relationships among these variables. It also sought to highlight the role of purchase intention [Read More]