Master’s Thesis on “Marketing Control and Proactive Marketing” as an Approach to Enhancing Sustainable Competitive Advantage – Department of Marketing Management, College of Administration and Economics, University of Mosul

2025-08-28T14:30:31+00:00

The discussion hall at the College of Administration and Economics – University of Mosul hosted the defense of the master’s thesis submitted by Riyadh Mohammed Younis Shahir Al-Shahir, titled: "Marketing Control and Proactive Marketing and Their Role in Enhancing Sustainable Competitive Advantage: A Field Study in a Selected Group of Private Hospitals in the City of Mosul," on Thursday, August 28, 2025. The study aimed to evaluate the practices of marketing control and proactive marketing in private hospitals, and to highlight their role in enabling these institutions to anticipate customer needs and exceed their expectations. It also proposed strategic recommendations to [Read More]