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Master’s Thesis Reveals the Role of Magnetic Marketing Tools in Customer Happiness – Department of Marketing / College of Administration and Economics / University of Mosul
ashti2025-09-11T14:31:53+00:00The Department of Marketing at the College of Administration and Economics, University of Mosul, discussed on Thursday, September 11, 2025, in the Business Administration Department’s discussion hall, the master’s thesis entitled: “The Impact of Magnetic Marketing Tools on Customer Happiness: An Analytical Study of Customer Opinions in a Sample of Shopping Centers in Mosul City,” submitted by Amina Idris Fadel Al-Obaidi from the Department of Marketing. The study aimed to analyze the effect of magnetic marketing tools on customer happiness by surveying the opinions of a sample of shoppers in several shopping centers in Mosul. It focused on five main tools: [Read More]
